Irah Denise Gappe
Business Operations Lead
irahdenisegappe25@gmail.com · +63 927 473 0405 · Manila, Philippines · irah-denise.pages.dev
Profile
Business operations lead with 6+ years working directly with founders at agencies and startups. I was responsible for how two agencies ran day to day, and I currently lead tech and project delivery at a digital marketing agency. I bring structure to fast-moving businesses: SOPs, CRM and workflow systems, clear project timelines, and follow-through until things ship. I spot bottlenecks early, fix them without being asked, and keep the founder focused on strategy instead of chasing tasks.
Core Skills
Operations & process improvementMapping how the business runs, removing bottlenecks, and building systems that scale.
SOPs & documentationWritten SOPs for every system I build, so teams run it without me.
Project leadershipPlanning, timelines, priorities, deliverables, and follow-ups from kickoff to delivery.
CRM & workflow automation100+ CRM builds with pipelines, triggers, and automated workflows; Zapier integrations.
Founder supportWorking directly with founders on strategic initiatives and day-to-day priorities.
Invoicing & admin processesInvoicing, expense tracking, and records in Xero and QuickBooks; vendor and client coordination.
AccountabilityOwners and due dates on every task, action items from every meeting, and weekly status visibility.
AI in operationsAI tools for meeting capture, follow-up drafting, and repeat admin work.
Tools
Professional Experience
Technical Operations Manager / Tech Lead & Executive Support
Freelance · Marketing Inventors and OpTech Solutions, digital marketing agencies
- Worked directly with both founders as their executive support, alongside day-to-day responsibility for how each agency ran.
- Manage client projects from brief to delivery in a shared project tracker, with owners, deadlines, and status visible to leadership.
- Turn meeting notes into tracked tasks and keep a written decision log so nothing agreed in a meeting gets lost.
- Delivered 100+ CRM and workflow systems across real estate, financial services, construction, and coaching, each documented as an SOP.
- Built client onboarding and lifecycle pipelines (up to six per account) for a financial services firm, including agent onboarding and licensing.
- Tracked pipeline results for clients: one reached 164 opportunities and $200K+ in signed contracts, another 470 leads and 273 booked appointments.
General Virtual Assistant
Australian SaaS startup, NDIS sector
- Handled executive scheduling, email, and communication for the leadership team.
- Managed bookkeeping in Xero and QuickBooks: invoicing, expense tracking, and records.
- Supported admin, finance, and workflow systems across the business.
- Kept tasks aligned across ClickUp, Slack, and Teams, and maintained Notion documentation.
- Assisted with compliance processes in a regulated disability services (NDIS) environment.
Digital Marketing Specialist / Virtual Assistant
Startups · London and California
- Managed client communication and follow-ups across multiple accounts.
- Handled high-volume outreach to 1,500+ contacts per month at an 8% conversion rate.
Data Technician
Iris R&D · Ontario, Canada
- Managed and coordinated long and short-term projects as part of the QA team, with close attention to data accuracy.
- Took a leadership role on a key project, guiding the team through to completion.
Education & Certification
B.S. Electronics and Communications Engineering, Polytechnic University of the Philippines, Manila
GPA 1.48 on the Philippine scale (1.00 highest). Consistent Dean's Lister and President's Lister.
Microsoft Azure Fundamentals (AZ-900)
Availability
Remote from the Philippines, flexible hours, available to work across international time zones.